In other words, due to rapid changes in the status of competitors, technology and customers' desires, companies cannot always rely on their existing products because customers are looking for newer and more advanced products so they are forced to produce and supply new products that meet the needs.

For this reason, every company needs a new product development plan.

Therefore, Esfahan Steel Company simultaneously improves the quality of its products, taking into account the needs of the market and customers. In order to complete its portfolio of manufactured products and responding to the market needs, it has produced a variety of new construction and industrial products in different years.